Skip to content. | Skip to navigation

Crowdstorm launches UGC shopping review site

Added:
Oct 29, 2007

The site brings together information from bloggers, journalists and other ‘opinion formers’, including other users. 

 

Users can browse buyers guides, expert and user reviews and product videos from around the web, and can also ask the ‘Crowd’ for advice on what they should buy.

 

Their ‘Crowd’ consists of bloggers, experts, trusted friends and family and other users of the products.

 

Crowdstorm said the site is designed to save the consumer time by aggregating trusted sources of product information.

 

Based in London, Crowdstorm was developed by Philip Wilkinson, responsible for launching Kelkoo UK and founder of the UK’s first price comparison website, Shopgenie.

 

Philip said: “Crowdstorm as a concept came about because we realised that everyone likes to get the inside track on a new product, but who do you ask and who can you trust, a friend, a family member? With Crowdstorm, users have a wealth of experience and knowledge at their fingertips from reviewers, bloggers, and most importantly the people who’ve just bought the product. In the near future people won’t research products on the web; they’ll ‘Crowdstorm’ it.”

 

www.crowdstorm.com

 

Document Actions
Newsletter

E-mail address:

Newsletters:





Subscription:


 
October Events
12345
6789101112
13141516171819
20212223242526
2728293031
Upcoming Events
AdMonsters EU Publisher Forum XI Oct 12, 2008
A4uexpo Affiliate Marketing Conference Oct 14, 2008
Directors Dinner: IASH - Industry body with bite Oct 15, 2008
AdMonsters EU Leadership Forum IV Nov 04, 2008
AdMonsters EU Leadership Forum IV Nov 04, 2008
All upcoming events…
Analysis
Netimperative Sector Report: Online Publishing 2008
This year's report looks at how online publishers and media need to cater for changing consumer expectations and demands. As social networking and online video become established, how do publishers capitalise on this growing thirst for user generated content?
Sep 23, 2008
Guest comment: The rise and rise of 'anti-design'
Designers who focus on producing only meek and sustainable things are denying their own creativity and impact on the world. In this thought provoking article, consultant Martyn Perks asks if less really is more when it comes to design…
Aug 29, 2008
Event report: The Challenges of Brand Loyalty
Last week’s Directors Dinner was hosted by Amnesty International, looking at the challenges that brand loyalty can bring, both in terms of messaging and reputation management. Davina Lines, MD at Netimperative, was there to report.
Jul 28, 2008
Guest Comment: Customer engagement – why a little TLC pays off
Research shows companies that add personal content to their e-commerce sites outperform the competition. Frank Lord, Regional VP EMEA at ATG, looks at the best ways to engage shoppers online.
Jul 24, 2008
Event report: The Golden Age of Digital Marketing
Last week, Netimperative hit the road to hold its first ever Directors Dinner in Manchester. Hosted by Phil Williams of Rocketseed, this event looked at the challenges of getting digital marketing taken seriously at board level. Davina Lines, MD at Netimperative, was there to report...
Jul 23, 2008
All subject items…