Crowdstorm launches UGC shopping review site
- Added:
- Oct 29, 2007
The site brings together information from bloggers, journalists and other ‘opinion formers’, including other users.
Users can browse buyers guides, expert and user reviews and product videos from around the web, and can also ask the ‘Crowd’ for advice on what they should buy.
Their ‘Crowd’ consists of bloggers, experts, trusted friends and family and other users of the products.
Crowdstorm said the site is designed to save the consumer time by aggregating trusted sources of product information.
Based in London, Crowdstorm was developed by Philip Wilkinson, responsible for launching Kelkoo UK and founder of the UK’s first price comparison website, Shopgenie.
Philip said: “Crowdstorm as a concept came about because we realised that everyone likes to get the inside track on a new product, but who do you ask and who can you trust, a friend, a family member? With Crowdstorm, users have a wealth of experience and knowledge at their fingertips from reviewers, bloggers, and most importantly the people who’ve just bought the product. In the near future people won’t research products on the web; they’ll ‘Crowdstorm’ it.”