Nectar picks Spannerworks to widen loyalty search

The campaign aims to place search at the centre of the Nectar website, with particular focus on the Nectar eStores portal, which routes customers to an extensive range of online retailers, collecting Nectar points in the process.

Spannerworks will deliver search engine optimisation on a wide range of search terms encompassing many of the products and services offered via Nectar.

In addition, paid search will be utilised to promote selected terms, helping to drive more traffic to the site.

Nectar’s main objectives for the campaign are to increase redemption and collection of loyalty points through the site and improve brand awareness.

Arjo Ghosh, Chief Executive Officer of Spannerworks said: “This campaign is an excellent example of the importance of using search to inform site development. Working in partnership with Nectar, Spannerworks was able to integrate a total search package at an early stage of the project. As a result, search will deliver consistent ROI and become an integral part of Nectar’s continued online success.”

Roger Sniezek, E-Commerce Director of Nectar, adds: “Nectar offers a real win-win situation for our customers, but we have to make sure that they have the option to use the Nectar service when searching for their desired purchases. Spannerworks’ offered us a total natural and paid search package, scalable to suit our wide-ranging and constantly changing requirements.”