Halifax hires Omniture for behavioural targeting
- Added:
- Sep 24, 2007
The savings provider and mortgage lender will use targeting from Omniture TouchClarity to optimise consumer response and customer engagement by serving the most relevant choice of Halifax online product offerings and content to match individual visitor preferences and interests.
Shoomon Perry, Head of Ecommerce at Halifax said: “Halifax is committed to a strategy of taking business from our competitors by offering more value. We have the best products on the market and by increasing the intelligence behind the products we present to customers and prospects online we can improve sales and the service we offer to them.”
Neil Weston, SVP and General Manager of Omniture EMEA added: “Automating the targeting of content served to online prospects and customers is an important strategic move for Halifax. By serving the most engaging content and offer to each customer, the company can drive significant improvements in uplift to conversion rates and sales.”
Omniture TouchClarity builds individual visitor behavioural profiles combined with automated predictive modelling and direct marketing techniques in order to enable real-time targeting of each visitor with the most engaging content.
Other companies using Omniture TouchClarity include HSBC, BT (British Telecom), Lloyds TSB, and Barclays.