EIAA expands with 4 new members
- Added:
- Sep 24, 2007
Atlas, providers of digital marketing technology and expertise, and sister company DRIVE Performance Media, a global advertising network, DoubleClick and wunderLOOP, providers of digital marketing technology and services, have become members as of immediate effect.
In addition, Premium Publishers Online,, the pan-European publisher network, will a member from January 2008.
The EIAA works as one common voice for the industry, promoting the marketing and selling of interactive advertising opportunities in Europe and improving the understanding of the value of online advertising as a medium.
The focus of the EIAA is in two main areas. Firstly, in undertaking advanced pan European media research projects on media consumption and advertising efficiency and secondly, in standardising key areas of the interactive advertising business.
Alison Fennah, Executive Director, EIAA said, “The EIAA forecasts that the European interactive advertising market is going to grow to over 20% of total ad spend by 2012. We are expanding to incorporate key industry players – by bringing solution providers and advertising networks together with the major media owners, we are a becoming an even stronger forum of industry minds to encourage this growth and drive the strategy for digital advertising.”