Skip to content. | Skip to navigation

EIAA expands with 4 new members

Added:
Sep 24, 2007

Atlas, providers of digital marketing technology and expertise, and sister company DRIVE Performance Media, a global advertising network, DoubleClick and wunderLOOP, providers of digital marketing technology and services, have become members as of immediate effect.

 

In addition, Premium Publishers Online,, the pan-European publisher network, will a member from January 2008.

 

The EIAA works as one common voice for the industry, promoting the marketing and selling of interactive advertising opportunities in Europe and improving the understanding of the value of online advertising as a medium.

 

The focus of the EIAA is in two main areas.  Firstly, in undertaking advanced pan European media research projects on media consumption and advertising efficiency and secondly, in standardising key areas of the interactive advertising business.

 

Alison Fennah, Executive Director, EIAA said, “The EIAA forecasts that the European interactive advertising market is going to grow to over 20% of total ad spend by 2012. We are expanding to incorporate key industry players – by bringing solution providers and advertising networks together with the major media owners, we are a becoming an even stronger forum of industry minds to encourage this growth and drive the strategy for digital advertising.”

 

www.eiaa.net

Document Actions
Newsletter

E-mail address:

Newsletters:





Subscription:


 
December Events
1234567
891011121314
15161718192021
22232425262728
293031
Upcoming Events
SMX London Dec 04, 2008
In aid of the Save the Colony Room Club Campaign Dec 09, 2008
AOP Forum: Developing communities around content – practical advice and case studies on adding value through an engaged user base Dec 11, 2008
Dublin Roadshow 2009 Jan 28, 2009
All upcoming events…
Analysis
Guest Comment: Slowing sales focuses the mind for e-tailers
Although e-commerce continues to grow, Tealeaf’s Geoff Galat argues that now is not a time for online retailers to become complacent.
Nov 27, 2008
Guest Comment: Who’s watching TV online?
Are broadcasters doing enough to reach their target audience online? Tom Weiss, Managing Director of TV Genius, thinks UK companies could follow the examples set by the likes of Apple and Google.
Nov 27, 2008
Guest comment: Could better web marketing have helped save Woolies?
As Woolworths goes into administration, Steve Dart from High Position examines if the high street retailers’ web strategy could have contributed to its downfall...
Nov 27, 2008
Online retail: Top 5 winter winners
Interactive media agency Conchango unveils its annual predictions into Christmas retail readiness, revealing which brands it’s found are best equipped to succeed during this year’s unusually tough Christmas period.
Nov 26, 2008
Guest comment: Wishing you an optimised Christmas
Steve Davis at GSI Commerce Europe offers a guide on how to optimise your website for the Christmas peak
Nov 25, 2008
All subject items…
5 Years Ago
Google reigns supreme in search, says OneStat Dec 01, 2003
Royal Mail predicts Christmas e-tail boom Dec 01, 2003
Nominet updates 'whois' feature Dec 01, 2003
AOL unveils 1Mb broadband service Dec 01, 2003
TOP 10: Community sites Dec 01, 2003
All archive items…