Ad-funded download service hires ex-BMG exec

Gardiner will head up the content team, responsible for growing We7’s catalogue as the Peter Gabriel-supported company continues in its strategic growth plan and prepares for its full consumer launch later this year.

With 15 years experience working in the international music and entertainment media business, including senior executive positions held at BMG and Pioneer LDCE, Gardiner is a seasoned music industry pro at an international level and joins We7 with a proven track record in business development and content management.

Following his most recent position as UK Managing Director of multi-million pound fmcg retail business, Cafédirect plc, MBA-qualified Gardiner also boasts significant commercial business experience.

The appointment will strengthen the creative backbone of We7 with Gardiner harnessing skills gained from previous posts in video production and music programming to implement innovative solutions and strategies across the web 2.0 business.

Gardiner says: “I have worked as a musician and producer myself, so I understand the grassroots realities for new musicians as well as the different challenges of working with established artists, labels and catalogues.   We7’s success over the past few months has been phenomenal and it’s incredibly exciting to undertake this role at such a crucial stage in the company’s growth. ”

Co-Founder and CEO Steve Purdham added: “Clive is a fantastic addition to our leadership team. With his firm rooting in the music industry and heavyweight experience within the world of commercial business, he’s the ideal candidate to lead  our content team, expanding our digital presence and driving We7 forward.”