New email tool targets customers at ‘optimal time’
- Added:
- Sep 10, 2007
The new ‘Intelligent Time Sending’ feature forms part of the company’s PureResponse email system, which is currently used by 600 brands including Rightmove and Truprint.
The service is based on the recipient’s individual behavioural history, which includes information on when they clicked or opened previous emails, and when they initially subscribed or opted-in to receive a brand’s marketing.
The system will use this data to calculate the optimal time to send an email to each recipient. It will automatically schedule the email to be sent to the recipient within one hour of the optimal time.
Darren Fell, Founder of Pure, said: "This is the first system of its kind that analyses the behaviour of the user through their interaction with historical emails and calculates the most receptive time they will open and click through. One of our customers has seen an instant 16-25% rise in email interaction. This is an exciting addition to the PureResponse email platform and as far as we know, a unique offering in the marketplace.”
Intelligent Time Sending is part of the Enterprise e-Marketing Toolset which includes Enterprise Reporting; an analytical programme that enables brands to track and measure different aspects of email campaigns.