VisitBritain hires The Search Works for SEO
- Added:
- Aug 28, 2007
The Search Works said it won the account following a four way pitch, which included rivals Bigmouthmedia and Spannerworks.
VisitBritain was created in March 2003 after the merger of the English Tourism council and the British Tourist Authority to market Britain to the rest of the world.
Funded by the Department for Culture, Media and Sport, VisitBritain operates 25 offices in 42 overseas markets – the London office oversees global online activity including search engine optimisation, pay per click and web development.
The current site has won the World Travel Awards ‘Leading Tourist Information Site’ for three consecutive years.
The agencies were given an open brief to display their ideas, advising on short, mid and long-term strategies.
Vickie Birnage, International Online Marketing Manager for VisitBritain, said: “Organic search is a critical source of traffic for the VisitBritain.com sites, so the agency selection was very vital. The Search Works met our criteria needs and provided, not only the fundamental approach to the bread and butter of SEO but also forward thinking activities that will be hugely beneficial to us”.
James Keehan, Commercial Product Director for The Search Works, said: “We are delighted with the decision and look forward to working closely with VisitBritain helping them achieve their search objectives. The creative approach to this project is underpinned by our established technical ability”.