Premium TV and Inform Group to merge
- Added:
- Aug 28, 2007
The combined company will provide digital services and products aimed at media, sports and entertainment industries, whilst continuing to develop its proprietary channels: watchandbet.tv, mobilesport.tv and ipsport.tv.
The merged company will be jointly owned by the combined management team and Access Industries, the US industrial group. The company will be run by joint CEO’s Oliver Slipper and Simon Denyer. All staff and management will be retained.
The merger will give clients access to over 5,000 hours of content, 10,000 live events, 20,000 highlights clips, and more than 30m unique users per annum.
The new firm’s client roster includes the Premier League, The Football League, The Football Association, Scottish Premier League, England & Wales Cricket Board, Cricket Australia, ATP Masters Series, Tennis Australia, World Rally Championship, BSkyB, Virgin Media, ITV, Haymarket, Warner Music, Babelgum, Telefonica, bet365, Betfair, William Hill and Rank.
Headquartered at Premium TV’s Digital Production Centre in Middlesex, the merged company will have sales offices in central London, Singapore, Australia and Italy.
Premium TV and Inform have already started integrating the operational elements of their businesses, and will re-brand the merged company later in the year.
Oliver Slipper, CEO of Premium TV, said: “The merger with Inform is an exciting development for us and our clients. It gives us the scale to create an international rights distribution network focused on digital media and build out a significant advertising and sponsorship division.”
