Mobile promo aims to get Londoners cycling
- Added:
- Aug 28, 2007
The event, which takes place on September 23rd, is being promoted throughout the summer via email and on leaflets, underground posters and in tube carriages.
A call-to-action is included on all promotional material inviting people to text BIKE to 62967.
A text message is sent back requesting users to submit their email address in order to receive further information about the event and registration details straight to their inboxes.
A ‘WAP push’ is also sent with a link to a dedicated mobile internet site where users can find out more information, sign up to take part in the event and view maps to locate their nearest ‘Freewheel Hub’ – the meeting points where participants can get ready for the day ahead with refreshments stalls, bicycle experts and toilets.
Jonathan Bass, Managing Director at Incentivated, commented: ”We all have a responsibility to reduce our carbon emissions. This campaign will make it quick and easy for Londoners to sign up for the Freewheel event when they are out and about”.
Jenny Jones, the Mayor of London’s Green Travel adviser said: ‘Record investment in cycling through Transport for London, an expanding network of cycle and bus lanes, and the confidence given to cyclists through tackling congestion in central London, has transformed levels of cycling in the capital.
“There are now an estimated 480,000 cycle journeys every day across London, around 30,000 more than a year ago. We hope that this campaign and the Hovis London Freewheel event, will further encourage Londoners to get on their bikes”
As well as the campaign for the Hovis London Freewheel, the Mayor of London’s office is running mobile campaigns for CABWISE, which encourages safe travel, and others including promoting recycling, and celebrating ethnic diversity.