BMI targets business travellers with site revamp
- Added:
- Aug 28, 2007
The September site re-launch at www.flybmi.com will see the site incorporate more business-led content and information along with a usability overhaul.
Andrew Dufty, general manager marketing, bmi commented: “Our website is an integral part of our service offering, and we want to make the online booking process as simple and enjoyable as possible, and give our customers all the information they need at their fingertips.”
2007 has seen bmi re-focus their business and brand back towards the business purpose traveller in an effort to grow their share of the market.
The re-focus has resulted in changes being implemented at all levels of the business, and a new advertising campaign was launched in April to support the brand re-positioning.
“The website re-launch represents a major step in redefining the brand. It’s fast and efficient and mirrors bmi’s renowned service punctuality and professionalism,” adds Coffey.
twentysix London were appointed to work with bmi in 2006, and also produce bmi’s online advertising and email campaigns.
For more information please visit www.twentysixlondon.com