Teen networking site promotes with freerunners

Piczo has recruited a team of top freerunners who are backfliping and somersaulting their way around the UK’s ‘teen hotspots’ in a bid to increase brand awareness and site traffic over the school summer holidays.

The Piczo Parkour team will be treating teenagers to amazing stunts as they leap over walls and jump from roofs passing out branded merchandise that directs teenagers to log on to a special Parkour team profile page (www.piczoparkours.piczo.com) where they can make friends with the freerunning team.

The Piczo Parkour tour is just the latest in a line of consumer campaigns designed to build the growing UK Piczo community over the summer holidays. Other campaigns currently underway include a partnership with publishers Penguin and Mercury Music encouraging teens to design their own book covers, and a photographic competition with Bliss Magazine and mybliss.co.uk to win a VIP day with a Bliss celebrity photographer.

Chris Seth, European MD, said, ‘’This is a campaign to wow UK teens.  The three campaigns we’ve got going are all designed to reach different sections of the UK teen population to get them interested and engaged with Piczo. The Piczo Parkour team is out to catch youngsters when they’re likely to be spending a lot of time away from their computers. Plus the team has a bit more impact than an average promo person when they backflip their way over to hand you a Piczo wristband!”

Events are taking place over August in Bristol, Brighton and Nottingham. The first event, which kicked off in Bristol went down a storm with teenagers clambering to see the Piczo Parkour team and to get their hands on free Piczo merchandise which includes stickers and wristbands.