PriceRunner rebrands ahead of mobile push
- Added:
- Jun 25, 2007
The company will launch a radio campaign to promote the mobile application, which launched on 7 June, with 40 second spots on stations including: Capital London, Key 103 Manchester, Talksport, XFM, Total Magic, Virgin and Heart.
Using the strapline "Get the Power of PriceRunner on your Mobile", it features a man at speaker's corner encouraging listeners to join the price comparison revolution, extolling the benefits of price comparison on the move.
The radio activity will be supported by a micro-site at www.pricerunner.co.uk/mobile and new banner adverts on PriceRunner.co.uk over the coming months.
The campaign is part of a wider re-positioning for the company, including a new logo and a change for its overall strapline to 'The Price Comparison People'.
PriceRunner.co.uk has also partnered with Intelligroup Ltd to provide a sidebar gadget for some pre-installed versions of Windows Vista, and it can be downloaded from the Windows Live Gallery .
The widget is a search tool that searches the PriceRunner site directly from the user's desktop.
Gary Goodman, Marketing Director at PriceRunner.co.uk said: "PriceRunner has always focused on the consumer since it's inception in 1999, by providing prices from as many retailers as possible, irrespective of any commercial arrangements.