Centaur offers vertical search for marketers
- Added:
- May 27, 2007
The new service, called madsearch, aims to provide a deeper search than standard search engines, by letting users search through the internet based on specialised interests.
The search engine is aimed at users in the UK marketing, advertising and creative industries.
madsearch features access to more than 700 Web sites selected by its team of editorial experts who cover the marketing, advertising, design, creative and media industries.
Professionals can also search the entire Web as well as content from relevant blogs and trade associations. Results are filtered across multiple industry segments.
“Just as professionals subscribe only to a trusted set of publications focused on their industry, they want their online information experience to reflect their distinct professional needs,” said Stephen Brooks, publisher of Centaur Media’s mad.co.uk.
“For marketers, advertisers, media buyers, designers and other creative professionals, there’s now an online tool that can shine a searchlight on the information they prize. Centaur Media is excited to be partnering with Convera, our team of media editors and the professional communities we serve to make Web search a more rewarding experience,” Brooks added.
Centaur Media’s madsearch is the fourth new service introduced by mad.co.uk in four months—the others being madcomments, madspace and madcv.