Half of European web users visit travel sites
- Added:
- May 14, 2007
The figures, from Internet research firm comScore, said that in total 108.6 million Europeans visited a travel site during March.
Expedia Inc. led the European travel category with 18.5 million European unique visitors aged 15 and older during March.
The second most-visited European travel site was ViaMichelin, with 13.5 million European unique visitors, followed by the TUI Group’s 12.5 million European unique visitors.
“Half of the European online population visited a travel site in March – it is clearly one of the most popular activities on the Internet,” commented Bob Ivins, managing director of comScore Europe.
comScore also revealed that Europeans who visited travel sites in March spent an average of almost 37 minutes browsing travel-related content.
Within the travel category, online travel agencies garnered the most time spent, 19 minutes on average, followed by airline sites (17 minutes) and hotel sites (15 minutes).
Top European Travel Sites by Unique Visitors in Europe, Age 15+March 2007 Total Europe – Home and Work Locations* Source: comScore World Metrix | |||
|
|
Unique Visitors (000) |
Category Reach (%)** |
Average Mins per Visitor |
|
Total Internet Population – Europe |
219,057 |
-- |
1,575.9 |
|
Travel Category |
108,581 |
100 |
36.7 |
|
Expedia Inc |
18,516 |
17 |
8.6 |
|
ViaMichelin |
13,549 |
12 |
9.5 |
|
TUI Group |
12,503 |
12 |
13.1 |
|
Lastminute.com Sites |
9,794 |
9 |
9.9 |
|
Priceline.com Incorporated |
8,858 |
8 |
8.9 |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
** Percent of Travel category users who visited the individual site
Source: www.comscore.com