UCAS launches Web 2.0 site for students
- Added:
- Apr 30, 2007
The site, at www.yougofurther.co.uk, combines a variety of Web 2.0 tools such as social networking, User Generated Content (UGC) and forums with content from brand partners.
Students can also post up their own work in an interactive zone in a bid to get seen, get heard, get recognised and rewarded.
The talented can win ‘money can’t buy’ prizes designed to help students enhance their CVs.
Yougofurther.co.uk (yougo) also helps brands target the student market as it is powered by UCAS’ student database.
In 2006, more than half a million students applied for higher education through UCAS so it is no surprise that launch partners for the site include leading brands such as iTunes
(www.iTunes.com/uk), doctorjob.com, Lonely Planet, Fopp Records and Cult Clothing as
well as information provider MoneySavingExpert.com and housing charity Shelter.
Designed exclusively for those in Higher Education, only students will be able to join
the yougo community by using their UCAS ID or university/college email address to logon.
On submitting their UCAS application, students will be able to search by University/College and interests, allowing them to make friends before starting HE; an important resource for all new freshers.
Students can choose from six channels packed with content - Jobs, Money, Lifestyle,
Network, Exposure and the Shop.
Premium content will be provided across the site from partners such as MoneySavingExpert.com, iTunes, Lonely Planet and doctorjob.com (provided by GTI).
A panel of student writers will work alongside the brands to deliver their unique insight into life at university.
Users are also encouraged to express their opinions, share advice and discuss important issues in the live forums that underpin every channel.
An ‘Exposure’ channel enables students to publish their work by responding to briefs set by commercial partners. Students can even influence the selection of the winner by rating and commenting on other students work.
CV enhancing rewards at launch include Tell us your dream ‘escape’ and win a day in Paris with a Lonely Planet Travel writer Upload your music and top the bill at yougo’s glittering launch party at Fopp records Design an outfit and win an opportunity with Cult clothing.
Students have the chance to join the yougo editorial panel and yougo community by submitting regular features for the site itself. All members will be encouraged play a key role in the shape and development of yougo, giving students a sense of real ownership over the site.
Lisa Feege, Project Manager at UCAS Media comments: “Yougofurther.co.uk will offer real value to students throughout their university or college career. By combining innovative Web 2.0 features with exclusive content from our brand partners and opportunities for students to get involved and get their work displayed, we have created a fantastic new platform for students to help them get the most out of their time at university and ultimately progress their careers.”
