The Imperatives Digital Awards- Winners announced
- Added:
- Mar 26, 2007
The ceremony culminated in the Special Lifetime Achievement award being presented to Julie Howell for her work with the RNIB and her efforts to bring digital access to people with disabilities.
Other winners, as voted for by Netimperative readers, were:
EveryClick
Latitude
DoubleClick
Multimap
Quantum Media
Lycos
Play
Mobile Interactive Group
Syzygy
Inbox Digital
Vividas
Kontraband
The AA Motor Insurance
Cheapflights
To view photos of the winners, click here.
To view more official photos from the night, click here.
All photos were taken by media sponsor Getty Images.
Further details of the winners and nominees are given below. This page will be updated soon with more photos from the night. The offical photos of the night from Getty Images will be made available soon on our awards microsite.
Hottest New Start-up
Sponsored by: Multimap
Targeted at young growing companies cutting a swathe through the digital market.
Nominees
Everyclick
ECourier
Blinkx
Mansized
The winner is: Everyclick
The search engine with a heart, Everyclick gives 50% of its gross revenues to charity each month, in accordance with the choice of every user. Since going live in June 2005, the company has already helped raise funds for over 1,400 charities.
Best Search Campaign
Sponsored by Glaxstar
A popular category for showcasing all the many search campaigns out there.
Nominees
MediaVest and MyTravel
Equator and De Vere Hotels
Greenlight and Hotels.com
Latitude and TotalJobs
Neutralize and Atlantic Global
The winner is: Latitude
Latitude ran PPC campaigns for all jobs boards on The Totaljobs Group, adding more keywords, improving creative and updating the bidding strategies. The changes resulted in acquisiton costs halving in just four months, driving up conversion at the same time.
Best Search Application
Sponsored by: Bigmouthmedia
This category recognises the latest innovations in search technology.
Nominees:
Blinkx
DoubleClick
Omniture
The winner is: Doubleclick
DoubleClick provides digital ad agencies with a one-stop platform to manage their paid search campaigns across major search engines. The company’s DART application has evolved to become one of the most versatile and clear search platforms in the industry.
Best site
Sponsored by: Fortune Cookie
This category recoignises the websites that have mixed innovation with functionality to create a truly outstanding user experience.
Nominees:
Virgin.net (now Virgin Media)
Multimap
RNID
The winner is: Multimap
Since its launch in 1996, Multimap has become one of the ten most-visited sites in the UK. Attracting close to 200 million page views per month, Multimap delivers more online maps, point-to-point driving directions and geo-spatial searches to businesses and consumers than any other supplier in Europe.
Best Interactive Agency
Sponsored by: AdSmart
The winner will be an agency that can prove it's ongoing dedication, effectiveness and innovation.
Nominees:
Greenroom Digital
Equator
Rippleffect
Quantum Media
The winner is: Quantum Media
Quantum Media underwent a brand repositioning in 2006, and it certainly paid off. A new business planning department, QI, helped the agency secure 3 major pitch wins with a combined billing value of £24.5m.
Best Media Owner
Sponsored by: Sitelynx
The winner of this category will be a media owner which has shown significant achievement in delivery and development of it's own digital publications.
Nominees:
Lycos
Hello!
Last.fm
bebo
The winner is: Lycos
Formed over a decade ago, Lycos remains one of the most popular UK Internet destinations, with a European reach of over 33 million unique users. The Lycos network lets advertisers set up very targeted and fully integrated campaigns, where ads are perceived as entertaining, rather than intrusive.
Best Interactive Advertising Campaign
Sponsored by: Advertising.com
The best interactive advertising campaign will demonstrate a meeting and surpassing of the initial campaign objectives plus a significant return on investment, innovation and creativity.
Nominees:
LBi and Kodak
Play and Prehistoric Park
Airlock and Diesel
TradeDoubler and Thorntons
The winner is: Play
To promote ITV’s docu-drama Prehistoric Park, Play created their own CGI dinosuars to interact with the user’s browser, eating cursors, charging through MPUs and flying off with pop ups. The campaign was an instant success with consumers, with interaction and click through rates far exceeding industry averages.
Best Use of Mobile
Sponsored by: AdSmart mobile
This category recognises the latest innovations in mobile technology.
Nominees:
Mobile Interactive Group and O2/ Live 8
eCourier
Inventa and Jamie’s Mobile Kitchen
Incentivated and Scottish Power
The winner is: Mobile Interactive Group
MIG was picked by O2 to design an SMS competition, ticketing mechanic and fulfilment process for tickets to Live 8 at Hyde Park and Murrayfield. MIGs work generated over £3.5m for event organisers- the most for any charity text appeal, while the volume of SMS traffic generated is now in the Guinness Book of Records.
Best use of Email
Sponsored by Lycos
A newsletter, email campaign or email tool could win this category.
Nominees
Syzygy and Mazda
Newsweaver and Shell Downstream
Responsys and LSQ2 Brasserie
The winner is: Syzygy
Mazda selected Syzygy to increase awareness of its latest Sakata range with an email campaign linked to a microsite, where users could book a test drive. A low five-figure investment resulted in new car sales in the high double figures.
Best use of Viral
Sponsored by: T-Viral
The winner of this category will have demonstrated the most successful and innovative use of word-of-mouth marketing via a digital medium.
Nominees:
TAMBA Internet and the BBC
Dialogue Marketing Partnership and Gillette
Inbox Digital and Stan James
The winner is: Inbox Digital
To rasie awareness of online betting destination Stan James ahead of the World Cup, Inbox Digital created a ‘volley’ viral game with a unique ‘Brazil 1970-style’ design. The game attracted 1.5 million unique players, with over one in ten going on to visit the Stan James site.
Best use of Technology
Sponsored by: Digital Clarity
With new technology emerging daily, the winner of this award should demonstrate innovation and benefits of using the technology.
Nominees:
Vividas and The Secret
Tribal DDB and Monopoly
Mediaplex and Carphone Warehouse
RawFlow peer to peer streaming
The winner is: Vividas
Vividas technology was used to launch a 90-minute film, The Secret, for simultaneous online viewing around the globe. The film required no software downloads, instead sitting on a temporary file in the browser. The film has been watched nearly 30,000 times since its launch.
Best use of Digital Entertainment
Sponsored by: Propel London
With digital entertainment becoming more sophisticated every day this category rewards those entertainment products that stand out from the rest.
Nominees:
Kontraband
Play
Dialogue Marketing Partnership
The winner is: Kontraband
Launched in 1999, Kontraband offers the ultimate in ‘fag break’ entertainment, giving viewers editorially managed bite-sized video clips, while offering brands a chance to reach a lucrative and highly receptive audience.
Best use of Ecommerce
Sponsored by Lattitude
This category rewards the online retailer that has demonstrated outstanding sales and customer service.
Nominees:
LoveHoney
Video Island
The AA Motor Insurance
The winner is: The AA Motor Insurance
The AA Motor Insurance revamped its website to provide a more customer centric offering, resulting in overall sales conversions up 146 percent on the previous year, generating additional revenue of 2.7 million pounds per year.
Sponsored by: Loot
This category has been set up for the sole purpose of rewarding any individual or company, which has made a significant contribution to this sector, but does not easlity fit into the other categories.
Nominees:
Cheapflights
Video Island
Mobile Interactive Group
The winner is: Cheapflights
A true pioneer in its field, Cheapflights provides solid, easy to understand travel results alongside background knowledge on each airline, such as what you’ll get onboard. This attention to detail, combined with travel tips, flight guides and a new blog site, all help ensure users can choose the best value flight rather than just the cheapest.
Special Lifetime Achievement
Sponsored by Netimperative
This final award of the night has been voted for by Netimperative’s newsletter subscribers, and recognises those individuals who have made a real difference to the UK's digital business.
The nominees are:
Sean Phelan
Founder and Chairman of Multimap
Julie Howell
Digital Policy Development Manager of Royal National Institute of the Blind
Paul Myers
CEO and founder of Wippit
Catriona Campbell
Chairman of Foviance
Phil Jones
Managing Director of Real Time Consultancy and founder of iPodge events
Andrew Walmsley and Charlie Dobres
Co-Founders of i-level
The winner is: Julie Howell
Digital Policy Development Manager, Royal National Institute of the Blind
Now with web design agency Fortune Cookie as Director of Public Relations, Julie has been a highly influential industry voice for the issues facing disabled people online for over a decade.
In her previous work for the Royal National Institute of the Blind, she worked with key policy makers and industry members to help ensure disabled people have access to digital products and services.
Amongst her many roles, Julie is a founder member of the NHS Care Development board and is the Technical Author of the BSI specification for accessible website design.
The Imperatives Digital Awards are sponsored by AdSmart, AdSmart Mobile, Advertising.com, Bigmoughmedia, Digital Clarity, Fortune Cookie, Glaxstar, Latitude Group, Loot, Lycos, Multimap, Propel London, Sitelynx and T-Viral.
Media Sponsors are The Interactive Advertising Bureau, Immediate Future, Internet World and Getty Images.