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Upcoming Events: Netimperative Directors Dinner : On IASH Oct 15, 2008; All upcoming events…

Analysis: Guest Comment: Phorm – is it all bad news?
Phorm has been steeped in controversy since its launch, with claims that the ad system breaches online privacy. Simon Norris, co-founder of search marketing agency Periscopix, asks if Phorm is, for better or worse, actually paving the way forward for the online ad industry.
Jul 03, 2008; Analysis: Microsoft Cashback for search coming to the UK
Microsoft is set to roll out its cashback scheme in the UK, following its successful launch in North America last month. Simon Norris, founder and director of search marketing agency Periscopix, spoke with Netimperative about the implications for the UK search market.
Jun 24, 2008; Guest Comment: Using web behaviour data to drive follow up marketing
Working out why some email ads fail can be crucial to improving future campaigns. Andrew Robinson, managing director at Lyris UK, looks at how web analytics can help marketers get the most out of their communications.
Jun 19, 2008; Guest comment: Affiliate marketing networks- the engine, not the driver
As advertisers shift their budgets into paying for conversions rather than clicks, the role of affiliate networks is becoming increasingly important, argues Paul Nikkel, co-founder of cash back co-operative Quidco.
Jun 17, 2008; Roundtable Report- Creativity is not just a banner campaign
Is the digital industry playing it too safe when it comes to producing ad campaigns? Last week, marketing and creative staffing firm Aquent gathered some key industry figures to discuss upcoming trends in ad innovation.
Jun 13, 2008; All subject items…

5 Years Ago: Disney signs movie downloads deal Jul 25, 2003; Sportingbet settles over Sportsbook Jul 25, 2003; BT extends wireless service to the US Jul 25, 2003; BBC upgrades Radio Five website Jul 25, 2003; YooMedia bags major NTL deal Jul 25, 2003; All archive items…