VPSurf launches gaming on student TV network

Players use their mobile phones to participate in the game that will be shown on SubTV’s network of almost 100 British student union bars. As they take part, text messaging encourages them to visit an advertiser’s website or collect promotional material.

Results are shown in real time on the screen throughout the contest, which can be played locally in each bar with the players competing against players elsewhere in the network.

The game is branded with an advertiser’s logo and imagery, reinforcing the brand at every stage of play. Additional content can be shown in real time, including the results of the competition as well as news and other sports results.

So that the game does not interfere with the live football matches, it can be seen as either full or partial screen.

The game is multi-platform so it can run on anything from analogue terrestrial TV, digital TV and satellite to Internet and mobile phones. Players can take part in VPSurf’s games using a mixture of SMS MMS and IVR.

George Butler, Director at VPSurf says “The Golden Kicks contest will be the first of our games to run on the SubTV network of student union bars in the UK, reaching up to 1.65 million people each week throughout the Champions League. We’re hoping that the combination of an exciting game and entertaining content will prove to be a really winning formula for advertisers who want to engage this audience.”