Top 20 UK web properties in January 2007
- Added:
- Feb 26, 2007
Research firm comScore Networks, indicates that the tavel category saw significant increases in January versus December, with half of the top 20 gaining sites belonging to the UK travel category.
Among the top gainers, Expedia grew 60 percent to 6.6 million U.K. visitors, boosting the site into the top 20 U.K. properties (see the second table below for a full breakdown in the travel category).
“After returning from the Christmas holidays, with months of winter weather still ahead, Brits flocked to travel Web sites to plan their next holiday,” said Bob Ivins, managing director of comScore Europe. “January has historically been the time to plan travel, and this seasonal trend is now being borne out online, with many Travel sites seeing their traffic more than double.”
Britons also took the turn of the New Year as an opportunity to look for new jobs, new property, health information, and to re-connect with old friends.
Visitation to government Web site Jobcentreplus.gov.uk increased 82 percent to 2.7 million visitors; and the DMGT property rose 37 percent, driven largely by the careers sections of its Web sites.
In addition, traffic to Property site Rightmove.co.uk rose 61 percent to 3.4 million U.K. visitors. Those looking for health information drove a 41-percent increase in visitors to NHS.UK to 3.7 million visitors.
Traffic to iVillage.com: The Womens Network increased 47 percent to 2.6 million visitors. Brits looking to re-connect with old friends drove a 39-percent increase in visitors to Happygroup Sites, which includes friendsreunited.co.uk .
Traffic to many Media sites also rose in January. New York Times Digital entered the top 20 U.K. Web properties with 6.9 million U.K. visitors (up 16 percent). Other top gaining Media sites included: Guardian Media Group (up 49 percent to 4.3 million visitors), Reed Elsevier Group (up 47 percent to 2.7 million visitors), Wikipedia Sites (up 18 percent to 10.7 million visitors), and CNET Networks (up 10 percent to 8.8 million visitors).
Finally, the “Celebrity Big Brother” program was the primary driver behind the 100-percent increase to the Channel 4 television network, which reached 5.8 million U.K. visitors in January.
Top 20 Online Properties by U.K. Unique Visitors, Age 15+ January 2007
Total U.K. – Home and Work Locations*
|
|
Dec.-06 (000) |
Jan.-07 (000) |
Percentage Change |
|
Total U.K. Internet Audience, Age 15+ |
29,788 |
30,072 |
1% |
|
Google Sites |
25,751 |
26,236 |
2% |
|
Microsoft Sites |
25,721 |
25,868 |
1% |
|
eBay |
20,921 |
21,251 |
2% |
|
Yahoo! Sites |
20,171 |
20,220 |
0% |
|
BBC Sites |
16,665 |
17,554 |
5% |
|
Time Warner Network |
13,878 |
14,282 |
3% |
|
Amazon Sites |
14,481 |
13,645 |
-6% |
|
Ask Network |
12,116 |
12,848 |
6% |
|
Fox Interactive Media |
10,434 |
11,150 |
7% |
|
Wikipedia Sites |
9,007 |
10,654 |
18% |
|
Apple Computer, Inc. |
9,370 |
9,477 |
1% |
|
DMGT |
6,850 |
9,383 |
37% |
|
CNET Networks |
7,978 |
8,776 |
10% |
|
Tesco Stores |
7,327 |
7,919 |
8% |
|
Home Retail Group |
9,883 |
7,827 |
-21% |
|
France Telecom |
6,699 |
7,478 |
12% |
|
British Sky Broadcasting (BSkyB) |
9,459 |
6,951 |
-27% |
|
MULTIMAP.COM |
6,220 |
6,917 |
11% |
|
New York Times Digital |
5,935 |
6,861 |
16% |
|
Expedia Inc |
4,106 |
6,582 |
60% |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Source: comScore World Metrix
Top 20 Gaining Properties by Percentage Change in U.K. Unique Visitors*
January 2007 vs. December 2006
Total U.K. Visitors, Age 15+ – Home and Work Locations**
|
|
Dec.-06 (000) |
Jan.-06 (000) |
Percentage Change |
|
Total U.K. Internet Audience, Age 15+ |
29,788 |
30,072 |
1% |
|
MyTravel Group plc |
1,240 |
3,339 |
169% |
|
Thomas Cook AG |
1,230 |
3,109 |
153% |
|
First Choice Holidays PLC |
1,204 |
2,952 |
145% |
|
TUI Group |
2,627 |
5,482 |
109% |
|
Cheapflights Sites |
1,231 |
2,505 |
103% |
|
Channel4 |
2,895 |
5,802 |
100% |
|
JOBCENTREPLUS.GOV.UK |
1,477 |
2,683 |
82% |
|
Priceline.com Incorporated |
1,409 |
2,444 |
73% |
|
DIRECT.GOV.UK |
1,831 |
3,118 |
70% |
|
RIGHTMOVE.CO.UK |
2,129 |
3,426 |
61% |
|
Expedia Inc |
4,106 |
6,582 |
60% |
|
EasyGroup |
2,392 |
3,820 |
60% |
|
British Airways |
2,252 |
3,369 |
50% |
|
Guardian Media Group |
2,886 |
4,312 |
49% |
|
Lastminute.com Sites |
2,835 |
4,215 |
49% |
|
Reed Elsevier Group |
1,832 |
2,699 |
47% |
|
iVillage.com: The Womens Network |
1,779 |
2,608 |
47% |
|
NHS.UK |
2,639 |
3,718 |
41% |
|
Moneysupermarket.com Financial Group |
4,005 |
5,589 |
40% |
|
Happygroup |
3,407 |
4,726 |
39% |
*Ranking based on the top 100 U.K. properties in January 2007.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Source: comScore World Metrix