Eurosport and Yahoo create sports community site
- Added:
- Feb 26, 2007
The co-branded site will initially rollout in Germany, Italy, and the UK and is scheduled for launch in May 2007.
Dominique Vidal, regional vice-president Europe, Yahoo! said: “Together we're able to satisfy their passion for sport by building user communities of interest around unrivalled professional content. Our collaboration with Eurosport is a great example of Yahoo!'s focus on creating leading online social environments. Also, the more fans we bring through our virtual turnstiles, the more advertisers will follow."
"We are building a powerhouse that integrates both Eurosport and Yahoo! resources to provide a better user experience and a strong, continent-wide audience for advertisers ", said Laurent Eric Le Lay, Chairman and CEO of Eurosport.
