P&G debuts UK site for Pet Care Brand
- Added:
- Jan 29, 2007
The site http://eu.eukanuba.com/specialcare/uk/ is part of a series of sites based on a template format commissioned by P&G's EMEA head office in Geneva.
The sites are being launched on a market-by-market basis. The first one, which went live at the end of 2006, was produced in Dutch.
Underwired started working with P&G in summer last year, when it was engaged to produce multimedia trade marketing support materials for the brand. Eukanuba provides a balanced range of special care nutrition for dogs with sensitive skin, sensitive digestion, excess weight or sensitive joints.
Jason Holland, Underwired's creative director, commented: " Producing websites that work across the varied cultures of Europe is always a challenge - both from a tone of voice point of view and a usability standpoint.
“The differences, for instance, between what can be said on a button in English or Dutch can be considerable - so design has to be planned meticulously to avoid surprises, even though we don't necessarily know in advance which languages we'll have to cater to."
Holland has produced work in a wide variety of languages including Finnish, Korean, and most recently Welsh (for JobCentrePlus).
Underwired's website, eCRM and online advertising clients include Virgin Holidays, Peugeot, Nickelodeon, NESTA and LA Fitness.