MIVA tightens ad targeting with Precision Network
- Added:
- Jan 29, 2007
Currently a beta test, the MIVA Precision Network will operate alongside the firm’s existing Core Network.
MIVA's Core Network will continue to offer broad distribution and deliver leads to advertisers across all sectors, while MIVA's Precision Network will offer narrower distribution and deliver only vertical specific leads.
Companies can advertise on MIVA's Precision Network, Core Network or a combination of
the two.
Peter Corrao, MIVA CEO, said the new network is “designed to provide lower volume, higher value leads to advertisers; while our Core Network will continue to provide a higher volume of leads at a lower cost."
The MIVA Precision Network will span 18 sectors in the U.S.: adult, apparel, automotive, dating, education, electronics, entertainment, finance, health, insurance, mobile, office supplies, harmaceutical, professional services, real estate, sports/recreation, technology and travel.
In the UK the Network will initially span 5 sectors: automotive, finance, gambling, health/beauty and recruitment.
To support the launch of The Precision Network, MIVA is offering advertisers access to teams of vertical experts who will provide insights into areas such as traffic trends, top converting keywords and bid landscapes.
Advertisers can manage Pay-Per-Click Ads on both MIVA's Precision and Core Networks through the MIVA AdCentre.