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Mobile Interactive Group renews Millionaire contact

Added:
Jan 29, 2007

The mobile interactive solutions provider had previously delivered the mobile services for series19 and 20, which saw viewers using their mobile to either earn a place as a contestant on the show or play the "Walkaway” game.

Series 21 will see Celador continue to use the new interactive game called "Breakaway" where Chris Tarrant gives viewers the opportunity to answer one of the contestant's questions via mobile.

 

Viewers will have the time it takes for the commercial break to run to answer the question correctly.

Mobile Interactive Group and Celador will also work in partnership with Honeycone who provide the time stamping element of the "Breakaway" service.

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