Fastest growing online categories of 2006
- Added:
- Jan 29, 2007
Growth in Selected Online Categories by Unique Visitors (UVs)
Dec. ’05 vs. Dec. ‘06
Total Worldwide - Home and Work Locations
|
Web Categories |
% Growth in UVs Dec. ’05 vs. Dec. ‘06 |
|
|
| ||
|
Total worldwide online population* |
10% |
|
|
Multimedia |
37% |
|
|
Community |
33% |
|
|
|
16% |
|
|
News/Information |
15% |
|
|
Games |
14% |
|
Source: comScore World Metrix
Analysis:
Overall, the top-gaining categories worldwide in 2006 included Multimedia (up 37 percent), Community (up 33 percent), E-mail (up 16 percent), News/Information (up 15 percent) and Games (up 14 percent).
A major driver of growth in the multimedia category wasYouTube.com, which grew 1,972 percent versus year ago to reach 120 million worldwide visitors in December.
In the Community category, which includes social networking sites, MySpace and Blogger were both significant growth drivers, growing 159 percent to 90 million worldwide visitors and 90 percent to 93 million worldwide visitors, respectively.
Growth in the e-mail category was driven largely by the rapid adoption of Google Gmail, which was up 71 percent to 60 million visitors year-over-year.
Growth in the News/Information category was driven largely by MSN News & Weather (up 131 percent to 25 million worldwide visitors), Yahoo! News (up 44 percent year-over-year to 104 million worldwide visitors), and New York Times Digital (up 20 percent to 68 million worldwide visitors).
Finally, the Games category was driven by sites like Nintendo.com (up 157 percent to 19 million worldwide visitors), EA Online (up 13 percent to 27 million worldwide visitors), and Yahoo! Games (up 10 percent to 58 million worldwide visitors).
About comScore World Metrix
comScore World Metrix continuously measures and report online behaviour on a world-wide basis, providing visitation metrics and demographic characteristics for Web site audiences around the world. With active representation of countries that comprise the vast majority of the global Internet population, World Metrix provides its clients with worldwide Internet population estimates and harmonized online performance metrics based on a consistent methodology across all countries. More than 100 clients subscribe to comScore’s World Metrix service, including 8 of the top 10 interactive advertising agencies.