Channel 4 launches second ‘viral Oscars’
- Added:
- Jan 29, 2007
The Germ viral awards are free to enter and agencies from all over the world can submit as many entries as they wish.
Entries can be submitted from now until the end of March and details of how to submit entries can be found at www.channel4.com/germ.
Last year London based viral agency Maverick won the Best Commercially Produced Viral for a campaign to promote the racing simulation game Juiced.
The Germ judging panel, made up of key broadcast and online industry members, will select a shortlist of finalists which will be put up for a public vote from the beginning of April.
The winning agency will have its work seen by millions of people around the world, receive significant media exposure and a valuable one-week listing on Bore Me's home page.
In addition, the winner's/runners-up entries, as well as shortlisted entries, will be showcased at the Germ annual viral exhibition at London's ICA (Institute of Contemporary Arts) which, in 2006, broke attendance records for a digital exhibition.
Adam Gee, New Media Commissioner at Channel 4, responsible for the channel's 4Talent initiative, said: “Last year we received a phenomenal response and the level of agency creativity was exceptionally high. This year's awards will be even bigger as we actively open the competition to international agencies. The concept of viral has moved on significantly in the last year, broadening out to cover a range of platforms.”