New mobile ad platform set for launch
- Added:
- Dec 18, 2006
The asap.mobi service lets users select appropriate criteria from a variety of drop down boxes then the service will search its database and return matching results.
Findings can be sent to an email account in addition to being accessed through the mobile handset, and will arrive in the form of colour images and neatly summarised descriptions.
The software constructs a personalised homepage for each user, tailoring content to their individual requirements and adding relevant updates.
Furthermore, users also have the option of making direct contact with the relevant agent or advertiser via phone or text message.
The Directors of asap.mobi are presently raising capital for the company, and invite enquiries from potential corporate investors and advertisers, with an offer of subscription open until 30 December 2006.
asap.mobi Plc. was set up 12 months ago by entrepreneur Peter Holsgrove, and the service is presently in a planning and development phase, with initial plans for a consumer launch targeted at spring 2007.
Peter Holsgrove, asap.mobi Managing Director, said: “In developing the product, our focus has been on providing a comprehensive solution for the unique marketing requirements of the property, recruitment and automobile industries.
"Market research has exposed high levels of sustained consumer interest in these key sectors, and there is an ever-increasing need for advertisers to reach their audiences through new integrated channels such as mobile.”