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Roundtable pocast: Online gambling

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Nov 27, 2006
How can retailers and media owners best integrate online gambling into their business model? This month, white-label online gambling firm St Minver gathered key industry members to discuss the most pressing issues facing the sector as it adapts to a rapidly changing market.  

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To listen to the roundtable in full, download the MP3 files at the foot of this page.

A short summary of each session follows.

Session 1

43 mins (7.32MB)

  • Introduction to the panel
  • Presentation from Leigh Nissim- MD St Minver
  • Research findings looking at player behaviour and attitudes
  • Transferring offline players to online, and vice versa
  • Consumer spending habits and attitudes towards winnings (cash, prizes etc)
  • The potential of mobile gambling
  • Soft gambling vs hard gambling
  • Marketing online gambling- using appropriate methods
  • The importance of a trusted brand
  • Aligning brands with different gambling segments (casino, lottery, bookmakers)
  • The problem of sharks (experienced and skilful players) deterring softer customers in online casino sites
  • The role of community in online gambling

Session 2

1hr 6 mins (11.4MB)

  • The impact of recent US legislation
  • A chronological look at the history of online gambling and where it is headed
  • The liquidity of online gaming
  • Will ‘softer brands’ such as Yahoo! and MSN own the sector in the future?
  • A look at the untapped market of casual gamblers
  • Can online gambling be targeted at specific demographics?
  • The need to apply better CRM techniques to retain customers
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Gambling Roundtable Session 1   7.3 MB 
How can retailers and media owners best integrate online gambling into their business model? This month, white-label online gambling firm St Minver gathered key industry members to discuss the most pressing issues facing the sector as it adapts to a rapidly changing market.
Gambling Roundtable Session 2   11.4 MB 
How can retailers and media owners best integrate online gambling into their business model? This month, white-label online gambling firm St Minver gathered key industry members to discuss the most pressing issues facing the sector as it adapts to a rapidly changing market.
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