ValueClick snaps up Shopping.net
- Added:
- Nov 27, 2006
Shopping.net operates 27 comparison shopping, search, and vertical content web sites for the European market, including www.classifieds.co.uk and mortgages.net.
The move follows ValueClick’s acquisition of comparison shopping site PriceRunner two years ago and will see Shopping.net integrated into its ValueClick Europe unit.
It generates revenue through CPC advertising, and claims to attract more than 2m unique visitors a month. ValueClick expects Shopping.net to generate around $4m in revenue and $2m in adjusted-EBITDA for this calendar year.
Commenting on the deal, Carl White, ValueClick Europe’s CEO, said: “This acquisition expands our online shopping destination site presence in the marketplace, and is another significant step in our European expansion. Shopping.net will complement our other businesses, including PriceRunner, Commission Junction and vcmedia.”