AOL drives highest proportion of searches to video sites
- Added:
- Oct 30, 2006
The findings indicate that AOL Search is 39% more likely to be responsible for a click-through to a video/movie site (11%) than it is for a click-through across the entire Internet (7.9%)
MSN/Windows Live Search is 64% less likely to be responsible for a click-through to a video/movie site (1.5%) than for a click-through across the entire Internet (4.2%)
Relative performance of search engines on click-throughs to videos/movies sites compared to entire Internet
|
Rank |
Search Engine* |
Share of click-throughs to video/movies |
Share of click-throughs to entire Internet |
‘Likelihood’ rating for video/movies |
|
1 |
AOL |
11.0% |
7.9% |
+39% |
|
2 |
Yahoo! |
11.6% |
10.4% |
+12% |
|
3 |
|
70.7% |
68.6% |
+3% |
|
4 |
Orange |
2.3% |
2.3% |
-1% |
|
5 |
Ask.com |
1.9% |
3.4% |
-44% |
|
6 |
MSN/Windows Live |
1.5% |
4.2% |
-64% |
E.g. In Sept 06 AOL accounted for 11% of all click-throughs to video/movie sites but only 7.9% of all Internet click-throughs. *Minimum requirement = 1.5% share of video/movie click-throughs. Source: Nielsen//NetRatings UK MegaView Search, home data only, Sept 06