News for October 2006
- Google and Channel 4 in partnership talks
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According to the Financial Times, Andy Duncan, Channel 4 CEO, visited Google's headquarters in Mountain View, California last month to discuss the deal.
- Oct 30, 2006
- Digital TV customers ‘prioritise customer service’
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A survey, commissioned by MGt survey as part of its ‘State of the Broadcast Nation’ study programme, revealed that trust is an important factor when looking
- Oct 30, 2006
- Universal cuts music download prices in UK
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Starting today (1 November) the price cuts represent the first such move by any of the four major music companies.
Universal is dropping the prices it
- Oct 30, 2006
- UEFA launches online video service
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Available in 96 countries, UEFA Video Service (UVS), has been developed to enable its broadcast partners to extend their rights and provide live match
- Oct 30, 2006
- Sector Report: Advanced Email Strategies
- Sponsored by www.silverpop.com Contents Sponsor’s Introduction Email Marketing- A Sector Overview
- Help the Aged embarks on Xmas Web campaign
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The campaign is based around an interactive website www.saddestnumber.org.uk , which mixes Flash animation and visuals to communicate older people’s issues
- Oct 30, 2006
- Media Run Search debuts performance-based service
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The service is designed to create better accountability for search engine optimisation campaigns.
Alex Wares, head of sales at Media Run Search, said:
- Oct 30, 2006
- Peugeot runs mobile marketing campaign
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The campaign, which included billboard, mailing, press and radio advertising, encouraged target customers to download a link to a mobile internet website
- Oct 30, 2006
- AOL drives highest proportion of searches to video sites
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The findings indicate that AOL Search is 39% more likely to be responsible for a click-through to a video/movie site (11%) than it is for a click-through
- Oct 30, 2006
- Who is searching for online video?
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According to Nielsen//Netratings, in September 2006, 2.3 million UK households clicked-through to a video/movie site from a search engine, racking up over 6.7
- Oct 30, 2006