Enhance Media boosts role of search in recruitment
- Added:
- Sep 23, 2006
The last National Online Recruitment Audience Survey, which is managed by Enhance Media, showed 35 per cent of first-time visitors to job boards had found the site on a search engine.
Becki Thomson, senior account manager at Enhance Media, said: “Pay–per-click is the biggest area of growth in online advertising and it’s highly competitive and fast-changing. The key to successful pay-per-click campaigns is to target the right searcher with the right keywords. Having the Google Advertising Professional qualification means we can help our clients ensure their websites are featured prominently on all search engines.”
The GAP qualification guarantees the knowledge and skills to ensure clients attract more relevant candidates at a reduced cost per click. It consists of a series of e-learning modules and is completed after passing an online exam.
Established in 2001, Enhance Media works with clients including AXA, Capgemini, Eden Brown, jobs.ac.uk, News International, PricewaterhouseCoopers, T-Mobile and VNU Business Publications.