Reckitt Benckiser embarks on Web campaign with FullSix

The agency will be responsible for integrating and developing Reckitt’s ‘healthcare powerbrands’, including brands such as Clearasil, Nurofen and Strepsils.

The remit for the agency will see them building awareness of these brand using multi-market, multi-brand Websites and the creation of local eCRM programmes, across Europe, the Middle East, Asia and Africa.

The agency will report into the Reckitt Benckiser global media team.

This win is an extension of an existing relationship between Reckitt Benckiser and FullSix agency, who currently work across Europe, the Middle East, Asia and Africa for Reckitt on household brands, including brands such as Calgon, Vanish, and Finish. 

Andy Sarfas, global internet business manager of Reckitt Benckiser, comments: “Our healthcare portfolio is expanding, and we are committed to combining the strength of our ‘powerbrands’ with the potential of interactive channels to connect with our consumers.”