News for August 2006

London 2012 appoints new media chief
Balfour will be responsible for the site www.London2012.com . He will also lead the creation, development and management of online structures and facilities
  • Aug 29, 2006
Reckitt Benckiser embarks on Web campaign with FullSix
The agency will be responsible for integrating and developing Reckitt’s ‘healthcare powerbrands’, including brands such as Clearasil, Nurofen and Strepsils.
  • Aug 29, 2006
New Top of the Pops e-zine woos advertisers
Aimed at teens, the music site will run a number of ad formats and advertisers can use live linking to web addresses and auto-play audio/visual content.
  • Aug 29, 2006
Tesco begins non-food push with new shopping site
Launching on 6 September, the new ‘Tesco Direct’ service will initially sell some 8,000 non-food items, putting Tesco in direct completion with the likes of
  • Aug 29, 2006
Yahoo expands mobile service to Windows phones
The service, which was initially launched back in February this year, includes email, search, photo, address book and calendar services, as well as access to
  • Aug 29, 2006
The Imperatives Digital Awards 2006: Vote Now!
Just go to our new microsite at www.netimperative.com/awards and follow the simple instructions to cast your vote. In order to keep the voting
24/7 Real Media wins CD Wow! ad contract
CD Wow! operates in 13 countries, and has more than 3 million members. The site currently has over one million products. CD Wow! will cut the price
  • Aug 29, 2006
24/7 Real Media wins CD WOW! ad contract
CD WOW! operates in 13 countries, and has more than 3 million members. The site currently has over one million products. CD WOW! will cut the price
  • Aug 29, 2006
Community youth campaign uses IM to engage teens
The online marketing agency has planned and negotiated a creative and media strategy using banner advertising targeting teens on community-based sites such as
  • Aug 29, 2006
Property group selects Adventis for online push
The online aspects of the campaign include researching, designing and building the flagship portal to support all aspects of REITs and quoted property
  • Aug 29, 2006
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