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Handbag begins new readership drive with DLG

Added:
Jul 17, 2006

Through the use of onsite surveys, newsletters, tailor made incentives and coverage on the popular lunchtime pages of handbag.com, DLG interactive will collect opt in consumer data.

Richard Webster, DLG group communications diirector, said: “Our approach to capturing quality opted-in data online has proved so successful that we are able to commit to long term relationships with our partners, and we expect to add over 2 million fresh records to our database over the next year.”

DLG interactive generate consumer relationships with online audiences through their own websites and partners. DLG interactive ensures audiences only receive targeted offers based on detailed profiles provided by the consumers themselves.

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