YouTube most visited UK video sharing site
- Added:
- Jun 26, 2006
Internet research firm Hitwise said that YouTube saw the most traffic among video sites, accounting for 63% of visits to the top 10 video sharing sites in the week to 24 June 2006 and ranking at number 50 among the nearly 500,000 sites tracked by Hitwise.
Yesterday, US broadcaster NBC announced it will make available promotional videos on YouTube, which opens up further opportunities for advertisers and broadcasters.
YouTube’s market share of visits has more than tripled in the past three months and continues to rise rapidly, allowing it to maintain its lead over its nearest competitors, Hitwise added.
The next largest video sharing site, Google Video Search, saw its market share of visits increase by 49% in the three month period, while MySpace Videos increased more than fourfold.
Google Video Search and MySpace Videos held a 16% and 9% respective share of visits among the top 10 video sharing sites in the week ending 24 June 2006. MetaCafe ranked fourth with a 5% share of visits to the category.
Heather Hopkins, director of research for Hitwise UK, said: “Video sharing sites are growing rapidly in popularity and offer an opportunity to reach customers through a viral and rich media. Nike Football’s Joga Bonita is a prime example of a video campaign that was boosted through video sharing sites and which allowed Nike Football to build its brand online in the lead-up to the World Cup. Hitwise has seen searches for the Nike Football brand soar along with searches for videos in the series.”
The World Cup has been a key driver to video sites with fans eager to see clips and highlights of matches online, Hitwise data revealed.
Daily visits to YouTube peaked on 17 June, two days after the England versus Trinidad & Tobago match, and a day after Argentina’s 6-0 victory against Serbia & Montenegro. Visits to MetaCafe peaked on 9 June 2006, the day of the World Cup kick-off.
Search term analysis confirms that football-related search terms feature highly among top search terms sending visits to YouTube and MetaCafe.
Popular search terms sending visits to YouTube in the four weeks to 24th June 2006 included ‘ronaldinho,’ ‘nike advert brazil team,’ ‘peter crouch robot dance’ and ‘world cup 2006.’ Football featured even more highly in search terms sending visits to MetaCafe, with 29 of the top 100 search terms sending visits to the site related to football, compared to six for YouTube. Top search terms sending visits to MetaCafe included ‘ronaldinho video,’ ‘peter crouch dance,’ ‘brazil football videos,’ ‘thierry henry’ and ‘world cup.’
Top 10 Video Sharing Sites in the UK, Based on Market Share of Visits to the Custom Category, Week to 24th June 2006
|
Rank |
Name |
Domain |
Market Share |
|
1 |
YouTube |
62.85% | |
|
2 |
Google Video Search |
15.68% | |
|
3 |
MySpace Videos |
8.60% | |
|
4 |
MetaCafe |
5.19% | |
|
5 |
Yahoo! Video Search |
4.01% | |
|
6 |
Veoh |
1.24% | |
|
7 |
Dailymotion.com |
1.06% | |
|
8 |
Grouper |
0.60% | |
|
9 |
FileCow |
0.38% | |
|
10 |
Yikers |
0.38% |
Source: Hitwise UK
The market share of visits of the leading 10 video sharing sites has risen by two and a half times in the past three months (comparing week to 24 June 2006 versus week to 25 March 2006).