UpMyStreet runs geo-targeted campaign for Ikea

Designed to promote the recent refit of IKEA’s superstores in Wembley and Croydon the campaign includes geo-targeted placements in the postcodes near the store locations as well as homepage banners and skyscrapers.

The creative from agency RBLM, encourages visitors to click through to IKEA.com where they are able to browse the online catalogue, find store locations, opening times and information and use a range of online tools to help design a kitchen or plan a bedroom. 

All the online media was planned and booked through MediaCom’s digital division, Media.Com.

IKEA has overhauled the Wembley and Croydon stores to increase the floorspace, add more products and checkouts and extend the opening hours. 

Mark Haupt, advertising sales manager at UpMyStreet said: “Each visitor to UpMyStreet.com enters their postcode in order to access the site so this advertising will only be served to people in postcodes near the bigger and better stores.  It is a highly targeted way for IKEA to maximise their marketing budget.”