Multimap hands ad serving account to AdTech

Under the deal, AdTech will host and managing advertising campaigns across the globe on www.multimap.com, replacing the mapping firm’s own in-house solution with Adtech’s Helios IQ solution.

Helios IQ allows campaigns to start immediately on demand, with the impact of each campaign monitored in real-time. 

Multimap currently receives over 190 million page impressions and serves over 650 million ads per month. 

Commenting on the deal, Jeff Kelisky, CEO, Multimap, said: “We handle such huge volumes of ads that outsourcing this function makes sound business sense.  It leaves our development and advertising teams free to focus on providing a smooth and efficient service to our advertisers, while AdTech concentrates its energies on its area of expertise.”