3 launches mobile World Cup TV show
- Added:
- May 30, 2006
Berlin or Bust, which airs on 5 June, will take an irreverent look at the tournament, providing fans with previews and reviews of every day’s action throughout the event.
The show will be fronted by presenter Sam Delaney and Ray Wilkins, along with a number of celebrities including the Kaiser Chiefs and Ray Winstone.
3 customers will be able to tune in to two daily editions of Berlin or Bust’s flagship show, timed for fans to watch on their way to watch games or on their way back from the pub.
The show will be available free to all 3 customers throughout the tournament.
3’s World Cup related mobile TV programming also includes free 4 - minute highlight packages of all of the 64 matches just 5 minutes after each match ends.
The show will also include special reports from Ally McCoist “Man in Germany”, reporting on the latest gossip from the England camp and updates on what is happening on the ground in Germany.
Graeme Oxby, marketing director, 3 UK, said: “This is the first World Cup since the launch of 3G and we expect to see a massive difference in the way fans keep up with the action when compared to 2002.
“The launch of Berlin or Bust means that fans can now enjoy their best ever World Cup by making sure they are never out of touch with the action.”
3’s free World Cup content will also include match highlights made available following every game, five minutes after the final whistle.
A new match centre application for the 2006 FIFA World Cup will also offer updated text commentary and in-match stats from every game.
Berlin or Bust will be on air from 9 June and a trailer will run from 1 June.