News for May 2006

HMV offers mobile payments service
The new Txt2Buy service allows consumers to respond immediately to HMV adverts appearing in the national and lifestyle press, using their credit/debit cards
Bebo overtakes MySpace in the UK
Internet research firm Hitwise reports that Bebo overtook MySpace in share of UK visits, rising to claim the number one position in the Hitwise UK Net
NTL bolsters senior staff following expansion
James Kydd is joining as managing director, marketing and Ashley Stockwell is joining as managing director, brand. James and Ashley will prepare for
WhiteSmoke launches online language tool
The online ‘date profiling’ program will initially be used to help single people promote themselves in a more articulate and powerful manner on dating and
Vodafone suffers record loss
The losses were largely attributed to a writing down the value of assets in Germany and Italy. The network incurred one-off costs of more than
  • May 30, 2006
Multimap hands ad serving account to AdTech
Under the deal, AdTech will host and managing advertising campaigns across the globe on www.multimap.com , replacing the mapping firm’s own in-house
3 launches mobile World Cup TV show
Berlin or Bust, which airs on 5 June, will take an irreverent look at the tournament, providing fans with previews and reviews of every day’s action
  • May 30, 2006
Framfab makes senior appointments
Charlie Cannell and Sally Brocklebank join the London team as Client Service Directors. Cannell joins from Edelman PR, where he worked on both the
  • May 30, 2006
UpMyStreet runs geo-targeted campaign for Ikea
Designed to promote the recent refit of IKEA’s superstores in Wembley and Croydon the campaign includes geo-targeted placements in the postcodes near
  • May 30, 2006
ITN takes news mobile on i -mode
The new i-mode site from ITN will feature home, world, business and entertainment news,plus breaking news bulletins, in both text and video form.
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May Events
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
All subject items…
5 Years Ago
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Eyeconomy buys into Gaming Corp May 16, 2003
Sky unveils £1m iTV game May 16, 2003
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