Motorcycles direct embarks on viral campaign
- Added:
- Mar 31, 2006
Under the new deal, TAMBA will initially create a viral game and microsite to raise brand awareness and drive policy sales.
The campaign is due to launch later this Spring.
“We chose TAMBA because they came up with a host of exciting and unusual viral ideas which really separated them from other agencies,” said Alex Stone, head of marketing at Europa Group, MotorCycle Direct’s parent company. “TAMBA will now work on future online projects for the company’s various brands.”