News for March 2006

23 million Brits visit search engines- research
The figures, from Internet research firm Nielsen//NetRatings, indicates that the retail sector benefits most from search engines, garnering the greatest
Create it and they will come
I asked myself this question while chairing a panel about the opportunities for SMEs in the brave new world of "Web 2.0" this week. It was an event by
New Popworld site supports budding musicians
The Popworld Promotes site will allow the consumer to determine each month which new musical talent should rise from anonymity, to appear live on the C4 TV
LoveFilm expands movie download service
Momentum, the studio behind this year’s ‘Lord of War’ and ‘Broken Flowers’ will initially supply 100 titles such as documentary ‘Bowling for Columbine’ and
  • Mar 31, 2006
Motorcycles direct embarks on viral campaign
Under the new deal, TAMBA will initially create a viral game and microsite to raise brand awareness and drive policy sales. The campaign is due
  • Mar 31, 2006
Hat Trick brings comedy clips to mobiles
Clips from Father Ted will be the first product to launch on Orange UK and Vodafone in the UK and Ireland. i-Rights has licensed the rights to sell clips on
Strong demand seen for Web TV
The research, carried out by GfK NOP, as part of the bi-annual Digital Entertainment Survey, revealed that price, usability and marketing are the key
European online DVD rental firms join forces
The news comes as Glowria, which leads the French online DVD rental market, with over 10,000 titles, announced it had closed a third round of funding of
  • Mar 30, 2006
Carol Vorderman's Remind4u.com to launch search campaign
The retailer, partially owned by television presenter Carol Vorderman, has launched a new transaction site at www.remind4u.com . Remind4u
Agency.com opens Brussels office after Hypervision acquisition
The firm will be rebranded under the name Agency.com Brussels to become the seventh full service office in the group. Formed in 1991,
  • Mar 30, 2006
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
All subject items…
5 Years Ago
Playlouder reveals further Glastonbury details May 16, 2003
Eclipse in rural broadband initiative May 16, 2003
Nominet launches renewal service May 16, 2003
Eyeconomy buys into Gaming Corp May 16, 2003
Sky unveils £1m iTV game May 16, 2003
All archive items…