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River Island unveils Flash-based retail site

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Feb 27, 2006

The website, which launches today, employs Flash throughout the shopping process from browsing collections, to adding items to the shopping basket and moving through checkout.

 

The site lets customers see key information such as size, price, colours and ordering at the same time throughout the shopping process. 

 

Users do not have to page refresh when moving between items, accessing account information or completing orders.

 

The website also has an automated stock feed to the website.  This means that complete Looks can be maintained on the page, even as existing items sell out.

 

Barrie O'Neil, managing director of Bumblebee, said: "When used well, Flash is a fantastic platform for developing clean, efficient and intuitive websites.  It allows you to create a really simple, easy to use site, and there's no jumping around from page to page, which seems to hinder so many e-commerce sites.  This website raises the bar for fashion retailers."

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