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Overture rebrands as Yahoo! Search Marketing in Europe

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Feb 27, 2006

Yahoo! acquired US-based Overture for $1.8bn in October 2003. The firm launched under the name GoTo.com in 1998 to deliver paid for links alongside search engine results.

 

Following Overture’s name change to Yahoo! Search Marketing in the US last year, today sees all of Overture’s European markets brought under the new brand.

  

Stephen Taylor, RVP & MD Yahoo! Search & Yahoo! Search Marketing Europe, said:  “Unifying our search marketing and related offerings under the Yahoo! banner reflects our ongoing commitment to integrate and simplify online advertising.

 

“With access to the largest set of search marketing and brand advertising solutions on the web, we will offer businesses the opportunity to take advantage of a wider range of solutions that best fit their marketing goals.”

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