ITV selects ukbetting for online World Cup coverage
- Added:
- Feb 27, 2006
The deal was struck between ukbetting’s content division, TEAMtalk Media and ITV.
The ITV Worlrd Cup site www.itv.com/worldcup will feature content from ukbetting’s online sports content network which includes sportinglife.com and football365.com.
ITV’s website, which will chart the build-up to the tournament, before providing live news and
comment throughout the World Cup itself, will use the information from TEAMtalk Media to
supplement its own content from ITV Sport.
The decision builds on an existing deal to provide football and boxing websites to the ITV.com portal.
This announcement comes on the back of ITV’s confirmation of Budweiser and EDF Energy
to share joint broadcast sponsorship of all its coverage of the 2006 FIFA World Cup.
Budweiser and EDF Energy will be ITV’s exclusive joint broadcast, online and interactive sponsors. The integrated package includes sponsorship of all live coverage and tournament highlights.
ITV and the BBC have already confirmed shared coverage of the World Cup Finals this July in Germany. ITV’s coverage includes England v Trinidad & Tobago on 15 June and England
v Sweden on June 20.