News for February 2006

PartyGaming CEO steps down
The news came as PartyGaming reported a jump in annual profits of $583.7m (£334.9m) up 49% on last year. The company also saw a 63% rise in revenues to
T-Mobile unveils £10m ad campaign
The campaign for T-Mobile’s new ‘Flext’ tariff, covers TV, radio, print, online, outdoor and cinema, and an interactive TV advert made for Freeview, which
Yahoo! to boost content following media appointments
Simon Gunning joins as director of entertainment and games and Lloyd Shepherd joins as director of news, sport and information. Both will be
Rough Trade partners Bleep for online store
The deal will make the retailer’s music catalogue available to buy online in a DRM-free format. Stephen Godfroy of Rough Trade Retail, said:
Sports site adds VoIP and video features
The site will deploy Voice Commerce’ WhitePhone and CastAlive technology, to 200 countries worldwide offering fans free calls, voice and video messages
BT bolsters interactive TV line up
Turner Broadcasting will work with BT to deliver Cartoon Network’s programming and to develop entirely new interactive offerings. These will be
Mobile pub opens on i-mode
The new iPub channel features themed "pub" mobile games such as Pub Pool, Pub Fruity and Pub Darts as well as a number of mobile games. The
River Island unveils Flash-based retail site
The website , which launches today, employs Flash throughout the shopping process from browsing collections, to adding items to the shopping basket and
Overture rebrands as Yahoo! Search Marketing in Europe
Yahoo! acquired US-based Overture for $1.8bn in October 2003. The firm launched under the name GoTo.com in 1998 to deliver paid for links alongside search
ITV selects ukbetting for online World Cup coverage
The deal was struck between ukbetting’s content division, TEAMtalk Media and ITV. The ITV Worlrd Cup site www.itv.com/worldcup will feature
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
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Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
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5 Years Ago
Playlouder reveals further Glastonbury details May 16, 2003
Eclipse in rural broadband initiative May 16, 2003
Nominet launches renewal service May 16, 2003
Eyeconomy buys into Gaming Corp May 16, 2003
Sky unveils £1m iTV game May 16, 2003
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