Golley Slater launches digital arm after Push buy

London-based Push specialises in creating digital marketing campaigns for brands and businesses. The deal will see Push founders Liz Faber and Mathew March Smith become joint managing directors of Golley Slater Digital.

Commenting on the deal, Faber said: Our production company model, staffing-up around projects, has enabled us to stay flexible in a turbulent marketplace. We worked as an external department , providing a white label service, for numerous agencies above and below the line.

“We feel that integrating into a large marketing group is the obvious next step for the business to capitalise on our experience,” she added.

Launched in 2001, Push has worked with a number of brands, including Tesco, BMW, Daz, Hoverspeed, Emap, Chewits, Waitrose, SEAT and Gucci.

Golley Slater has reported a turnover of nearly $50m in 2005, rising from £36m in 2003. The firm also acquired the Edinburgh based marketing company Talented in October 2005.

Commenting on the agency’s expansion into the digital arena, Chris Lovell, Golley Slater’s CEO, said: “We have traditionally out sourced this work up until now. We have been actively seeking to acquire a digital business for some time”.