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News for 2005

Guardian revamps search engine with Endeca
PlusNet buys Metronet for £1.7m
One third of homes to have VOD by 2010- report
White Paper: Measuring the success of marketing campaigns
Carling begins digital push with website revamp
Brits spurn high street for eBay at Xmas
Adestra teams up with Applecart for e-zine distribution
Dog Digital revamps Visit Scotland website
Broadband uptake begins to plateau
Steel revamps AOL site for marketers
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Comment
Right to reply: Google changes will make advertising attractive for comparison sites
Bigmouthmedia reports that Google's latest changes to its trademark policy will make pay-per-click advertising more attractive for comparison sites.
Aug 05, 2010
Top tips: Behavioural targeting: 4 steps to avoid privacy pitfalls
As businesses attempt to navigate through the online privacy minefield, they need to be very aware of the risks of data misuse while recognising the benefits that can accrue if it is done well. Malcolm Duckett CEO at Magiq, provides a guide to getting the most out of behaviourally targeted campaigns without falling foul of privacy
Aug 03, 2010
Top tips: A stitch in time- 10 tips for implementing multivariate testing
Multivariate testing is a powerful web development strategy which boasts the best conversion rate improvements in the business and strongest return on marketing spend - but it is a discipline, not a quick-fix, argues Mark Simpson, Founder and President at Maxymiser.
Aug 02, 2010
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