Honda takes impossible dream campaign online
- Dec 20, 2005
Developed by design agency Midas Collective, the site www.thepowerofdreams.com complements the latest brand campaign by providing further information on the 13 ‘Impossible Dreams’ featured in the new Honda campaign.
The site also lets users view the whole TV commercial on the site. The new microsite is the first Honda site in the UK to use a URL other than Honda.co.uk.
The site features video, rich graphical content and audio commentary from Garrison Keillor.
The advertising campaign, which debuted two weeks ago, traces nearly 50 years of Honda’s progression in engineering in a two minute advert.
Simon Thompson, head of marketing for Honda said: “This web site allows us to captivate and engage more than we ever could in a two minute ad, and is a key part of the campaign.”
The launch of the new site coincides with the relaunch of the official honda site, which has been overhauled to include much richer content the opportunity to book specific test-drive timeslots into dealer diaries and to talk in real time with Honda customer representatives via instant messaging.