DatingDirect launches bus campaign
- Added:
- Dec 20, 2005
The campaign will take place over the Christmas and New Year period in more than 165 towns up and down the UK, including Wales and Scotland.
The DatingDirect.com t-side campaign will feature one of DatingDirect.com’s key brand messages, ‘Find love online with the UK’s largest dating service’.
The ads were created by Siren, DatingDirect’s in-house ad agency. The firm said it expects to generate a 50% increase in new members after the New Year.
Darren Richards, CEO and co-founder of DatingDirect.com, said: “Over the Christmas and New Year period DatingDirect.com sees a huge surge in new members on the site.
“The t-side campaign is a great way to highlight the benefits of DatingDirect.com, especially at this key calendar time when people enter the New Year looking for love.”