News for December 2005

Downloaders fall into four categories- report
The research examined the behaviour of Web users as downloaded files, such as audio or video clips, from the Internet, and also at the risks they
Digital Industry Guide 2007
Divided into 27 categories, this guide is a handy one-stop tool, helping you quickly and easily find appropriate contacts within the digital industry.
Top 20 shopping sites
Rank Name Market Share 1 eBay UK* 32.38% 2 Amazon UK
Doc Holiday remedies post Xmas blues
The campaign was created by ad agency Kitcatt Nohr Alexander Shaw with online production by the firm’s sister digital agency Underwired. The ads
Digital Industry Guide 2006
Divided into 22 categories, the guide introduces each category with a summary of the type of services generally offered by the companies listed within and
Honda takes impossible dream campaign online
Developed by design agency Midas Collective, the site www.thepowerofdreams.com complements the latest brand campaign by providing further information on
DatingDirect launches bus campaign
The campaign will take place over the Christmas and New Year period in more than 165 towns up and down the UK, including Wales and Scotland.
Google to buy stake in AOL- report
The potential deal could scupper the plans of rival Microsoft, which was also rumoured to be eyeing a stake in the Internet arm of media conglomerate Time
Blinkx syncs up video search with portable devices
The service, Blinkx.tv To Go, is said to work regardless of the video format’s original format. Users can click on a desired video in their
Yahoo! launches offline analytics service
The Internet firm has partnered with analytics firm Marketing Management Analytics to offer the service, which builds on an existing MMA model to include
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May Events
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
All subject items…
5 Years Ago
Playlouder reveals further Glastonbury details May 16, 2003
Eclipse in rural broadband initiative May 16, 2003
Nominet launches renewal service May 16, 2003
Eyeconomy buys into Gaming Corp May 16, 2003
Sky unveils £1m iTV game May 16, 2003
All archive items…